Displayed here are select cover designs meticulously crafted to optimize customer conversion rates, achieving an impressive 30% increase under my supervision. These captivating visual compositions employ strategically balanced color palettes, premium imagery, and meticulously curated textual elements to effectively communicate the most compelling offers showcased in the advertisement.
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Crafted a dynamic 2-page Black Friday advertisement strategically designed to captivate target audiences. The left page showcases the pinnacle of our annual gift card sale, while the right page highlights a meticulously curated 3-day event featuring unparalleled discounts on premier products. This project seamlessly merges creativity with strategic marketing initiatives to drive engagement and boost sales during this pivotal retail season.
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Crafted the flagship advertisement of 2023, our Christmas ad reached an extensive audience of nearly 5 million copies. This six-page advertisement expertly showcases the premier deals and savings available during the holiday season in a clear and thoughtfully laid out manner. Additionally, all images are shot in-house, ensuring high-quality visuals tailored to our brand's vision.
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Embracing the cherished Midwestern tradition of tailgating, this comprehensive 6-page print advertisement reached an expansive audience of nearly 2 million copies. Tactfully designed to showcase premier deals and savings, it guarantees that your upcoming 2023 tailgating experience will be both fulfilling and unforgettable.​​​​​​​
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Crafted with user experience at the forefront, the digital Labor Day layout presents two meticulously designed sections seamlessly integrated into a fluid, natural scrolling experience. Each section has been carefully designed to ensure a seamless transition across multiple pages, delivering a captivating user journey regardless of the viewing device.
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Created a concise yet impactful 1-page digital flyer highlighting Hy-Vee's flagship annual Christmas Meal Deal. This pivotal promotion represents a pinnacle event in terms of both unprecedented savings and a diverse array of featured products that are sure to create a memorable holiday experience.
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